this post was submitted on 28 Jul 2023
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Yeah, I do think that they should pick a different name as theirs is very easy to mistake for Adobe. I had to read the headline twice because the first time it sounded like Adobe was taking on itself. I understand the desire to give them a "fuck you", but that name will just cause confusion that will likely hurt both brands.
I hope that "final branding" that no one has seen yet involves an entirely new name and that this one was just used in the meantime to generate publicity.
I read it as Adobe battling Adobe as if there was some inner strife. And I'm a pretty good reader, if I do say so myself.
This is so obviously stupid, because that $235k they raised will end up going straight to Adobe all because they wanted to be edgy?