this post was submitted on 14 Jun 2023

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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 2 years ago by Jessica to c/lemmyworld

215 comments fedilink hide all child comments

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[–] Nobody 64 points 2 years ago (1 children)

Two Wpromote clients canceled two premium, takeover-style campaigns that were supposed to launch this week

"Takeover" campaigns are getting canceled. I wonder which blacked out subs were going to be taken over with ads this week.

[–] [email protected] 47 points 2 years ago (2 children)

Wait, the advertisers have campaigns to take over subreddits? What?!

[–] [email protected] 50 points 2 years ago (2 children)

Not literally take over a subreddit, takeover advertising campaigns are typically a high-key screen space domination type of advertising. Think of something like a video games news site where the homepage is completely covered in advertising for a new, high budget game. Ads at the top, ads at the bottom, ads in the normally-empty margins, and often a focus on articles about the subject.

How that reflects to Reddit I'd never know, it's likely something that's exclusive to the newer layout that I have no interest in using.

[–] [email protected] 40 points 2 years ago (1 children)

This type of advertising is the death-knell of any site, because at that point you're interacting with an advert with some extra elements rather than a site with ads.

[–] [email protected] 12 points 2 years ago

I'm of the opinion that it has a time and a place, but I do agree that it's exceptionally intrusive to the site's normal experience and should be very rare and short-lived. Any more than a day and its runs afoul of the people who just aren't interested.

[–] Rick 17 points 2 years ago

And that's why they will get rid of old.reddit. If they are cutting third party apps to increase ad revenue, then they will do the same with old.reddit

[–] Nobody 49 points 2 years ago (3 children)

Apparently "premium, takeover-style" campaigns are a thing that reddit sells to its advertisers. TIL The article says that the campaigns will relaunch next week after the delay.

[–] [email protected] 26 points 2 years ago

Blood… reaching… boiling point…

[–] billiam0202 18 points 2 years ago* (last edited 2 years ago)

What do you think the unblockable "He Gets Us" bullshit is?

[–] Rick 6 points 2 years ago (1 children)

Oh hell fucking no, if they start doing that reddit is for sure dead

[–] awderon 15 points 2 years ago (1 children)

They have been doing this since March 2020.

Source: https://www.redditinc.com/blog/introducing-reddits-new-offering-for-advertisers-trending-takeover/

[–] Rick 13 points 2 years ago

I'm aware, With this new article it seems they are going to become much more aggressive with ads and I expect them to get rid of old.reddit in the future to force even more ads on people with this change.