Political Memes

Fair, rephrased and reorganized:

The picture depicts the "American dream" or "nuclear family." This consists of a straight white Christian man with a moderately well paying job, a wife that's exclusively a home maker, two kids of different sex, and at least a dog and two cars in a house with a lawn surrounded by a white picket fence.

This ideal was developed by marketing companies and the US government for a few purposes:

One; it is an incredibly diverse marketing unit. You have an adult male to market towards, an adult female that needs new appliances and groceries, a little bit that will need sports gear and whatever throwaway that like baseball cards, a girl that needs clothes and makeup, a lawn that needs accessories, a stand alone house that needs constant maintenance, two different cars each requiring regular new purchases to maintain. If every family is like this, companies know exactly what to market to who and how to present their products. It also increases and diversifies consumer spending compared to any other household makeup allowable in 1950s America.

In otherwords it's the perfect setup for a capitalist consumer class that will never want better, never want equality, never strive for more. Especially as it's setup as the American dream, the end goal for every true American.

Two; its the opposite of the ussr atheistic communism. While it's a fairly prototypical patriarchal idealist fantasy, it's also well support by the Bible and all major denominations of Christianity, even the American ones. It avoids any controversial beliefs also supported by that faith, say polygamy or underage marriage or anything of that nature. It also acts to separate families into distinct units that can't easily rely on each other for support, promoting individualism versus more traditional multigenerational households common in the ussr.

Because it emphasizes family and individuality while uniquely emphasizing conformity to the norms the government and companies want it's the perfect counter to communist and socialist grass roots support; which traditionally start with comparisons to how (multigenerational) family households take care of each other to achieve a higher standard of living for everyone.

In very short this ideal itself is evil, it is not how most of any humans have lived before the 1950s pretty much anywhere, and was artificially created as an ideal to promote consumerism and fight communism. It's antithetical to the idea of community, commonality or equality.

Not only are the means previously used to reach this ideal evil (see us actions in the early 20th and 19th centuries in regards to colonialism) the concept itself is abhorrent to anyone that has experienced non consumer societies.