this post was submitted on 24 Feb 2025
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You Should Know
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They knew what it costs, it was their plan all along as with every major service.
If Google hadn't bought it, YouTube would implement ads on their own, it was just not sustainable. Google had deeper pockets, could run it losing money for longer, get an even bigger share of the market and now they are cashing in, billions per quarter.
And i am one of the people paying for it, because it is a good product. Attracts good creators by paying them better than other platforms and works well everyday, on every device.
It's called a loss leader, FYI.
I don't know that much about marketing but I thought a loss leader was a specific product that attracts to the store in hopes to make a profit with other products. Put onions so cheap that people will come in and also buy potatoes and butter, and you make your profit on those.