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My issue with that is, g didn't have to buy yt. They chose to. They fucked it. They knew going in that yt was a money pit. They understood everything, and they still did it. The users expected a decent, not ad-riddled experience, with no paywalled features, as yt was 20 years ago. For me, when g cried 'it's so hard, it costs so much money' I pulled out my tiny violin as they assfucked their users, when they realized it hurts to hemorrhage money.
That's what you signed up for, g. You saw a lemon on the dealership lot, stated 'I can fix that', and then when you realized you can't, you expect everyone else to chip in for the repair bills - by money, personal data, or both. Nah fam, that's not how we do things round here.
They knew what it costs, it was their plan all along as with every major service.
If Google hadn't bought it, YouTube would implement ads on their own, it was just not sustainable. Google had deeper pockets, could run it losing money for longer, get an even bigger share of the market and now they are cashing in, billions per quarter.
And i am one of the people paying for it, because it is a good product. Attracts good creators by paying them better than other platforms and works well everyday, on every device.
It's called a loss leader, FYI.
I don't know that much about marketing but I thought a loss leader was a specific product that attracts to the store in hopes to make a profit with other products. Put onions so cheap that people will come in and also buy potatoes and butter, and you make your profit on those.