this post was submitted on 04 Feb 2025
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They definitely paid someone to do this poster. A company like Marvel will not have some executive use an off-the-shelf AI to generate a poster himself. Someone got paid to create a poster, and that person did a bad job - no matter if it was a compositing error or an AI error.
I thought the general consensus was; “They own their business, they can do whatever they want” - If they let this slide through, it’s their decision, and they can make whatever decisions they choose.
First, they sell us that product, but most importantly, Marvel/Disney is a very big player in the industry. If they start doing this kind of thing with their artworks and no one says nothing, there is a serious risk of seeing everyone do the same sooner or later.
In all honesty, I'm not 100% sure if this is AI poorly fixed in Photoshop or just plain bad Photoshop, but some attention to the issue is far from useless talk.