this post was submitted on 10 Dec 2024
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And yet Blackwater has renamed itself again and again.
Apparently there is a "whoops, too much" level of villainy, even for villain factories.
I think Blackwater renamed to avoid tarnishing whoever was hiring them, not because they themselves disliked their reputation. If their employment wasn't at the mercy of elected officials who have to care about optics, I bet they'd still be parading around their old name with pride.
It's been decades and the first name that pops into my head when someone says 'PMC' is still 'Blackwater'. Do you have any idea how much war crime they'll need to do to get back that level of brand recognition?