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Don't feel even an ounce of sympathy for these assholes. As someone who works adjacent to academia, we've been talking about the "enrollment cliff" for a few years now. The solution universities have come to is that they should cut admissions requirements to make sure anyone with money can enter their institution, and then do as much creative accounting as necessary to cover up students' failing grades. They'd rather become degree mills than look at the real problem; their tuition costs.
As a post-doc, I was selected for a leadership academy that put me in close contact with upper administration at a public university. We would meet weekly and have a project to work on over the course of the two month experience.
During our discussions, I was always curious about how they used data in their decision making. So one day I asked how are our students doing in the long run? How do we assess the effectiveness of the education we are providing them?
They did not know, they do not collect such data. What was most shocking to me, though was the degree of resistance that they put up to even talking about the idea of creating such feedback systems.
Shortly thereafter I left academia forever with a lingering sense of disgust at the willful ignorance of any institutinalized academic.
I know my university at least gathered that data after I graduated. Kept getting emails about if I had gotten work in my field, salary, etc. I never answered and I have no idea if they would even make use of it but there was an attempt. This was 20 years ago.
I suspect it wasn’t actually the university contacting you, but instead it was the alumni association.
Alumni associations aren’t usually a direct unit of the university but sort of an auxiliary org. Alumni associations want the data to further their own interests but they are primarily interested in you as a source of donations. They are often at odds with central administration, a difficult relationship because the associations do gather funds but have an agenda that is often at odds with the administration.