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Defiant Joe Rogan insists he’s not a propaganda asset, just actually this stupid
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I see it a bit different; he doesn't realize it, but this is nothing more or less than a full admission to being said asset. I mean, he's confirmed he's too stupid to realize that he is, so logically he's the perfect asset.
He's running the same con as Bush Jr. was: He knows damn well what he's doing, he's playing like he doesn't know so he can deny it. His 'character' is this folksy kinda dumb guy who just 'wants to know the truth.' Then he can put fuckin' Jordan Peterson on and go "hmm yes, I agree with you in every single thing you've said except this one small one, now see, I'm totally not biased."
Young, 16-25 year old boys/men eat this up and he makes bank because they want the easy answers that right-wing con artists pitch to be real. They want it to be reality so they overlook the pretty obvious signs that Rogan is fleecing them.