SAG-AFTRA has gone on strike for many reasons, but one that stands out to me is an effort to make digital copies of extras and maintain the rights to use them in perpetuity. There are many implications of this, from people losing an opportunity to work, to Ethical implications ex:your likeness is used in a movie/tv show/commercial you would not want to be involved in.
I wanted to take a look at some of the past examples of entertainers likeness' being used posthumously.
Fred Astaire Vaccuum Commercial
Bob Ross Paints the Mountain Dew
Carrie Fisher Rogue 1 Turns out this is incorrect, Fisher passed after filming of Rogue 1. It was Rise of the Skywalker
There are definitly more examples out there, if you know of any, post them here.
On a personal note, I find this all to be deeply unethical without specific permission granted by the entertainer.
Some souces:
Actors are digitally preserving themselves to continue their careers beyond the grave
Dead celebrities are being digitally resurrected — and the ethics are murky
Everything I'd ever read about the Bob Ross "company" that manages his used to be so protective of his likeness being used anywhere he wouldn't approve. I guess if you're offered enough money, you can become okay with anything.
I doubt Bob himself would have, for any price.