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I know very little about the operating structure of Google, but I wonder how this would work functionally. Doesn't most of their revenue come from ads? So like you couldn't have google search's ad business help to prop up the lines of business that don't make money (Youtube, chrome development)
I'm not anti-breakup but I just wonder if this would imperil some of their lines of business. Like would Youtube shove even more ads down your throat post-breakup?
A great question, Id never considered that previously.
My instant gut feeling would be that they would all just continue selling adds, but as separate entities?
Also how does breaking up google work when the current structure is that Alphabet is the primary company now?
I took “breaking up Google” to mean the Alphabet suite of companies; I had presumed “Google” was just shorthand for “Alphabet”. But I might be wrong
You're most likely right, they recognize the headline saying "DOJ considering breaking up Alphabet" would be meaningless to most people.
Correct. They'd just sell ads the same way other services sell 3rd party ads through Google (or rarely, other services. Doubleclick was a big one before, you know, Google bought them)