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Great, now I can more accurately compare how all the brands are shrinking at roughly the same rate. The problem isn’t consumer education, it’s implicit market collusion. Coke shrinks and doesn’t lose profit so Pepsi shrinks so Coke shrinks so Pepsi shrinks, etc - a race to the bottom feedback loop.
Unit pricing is good, but I don’t really think it solves this particular issue. Every time I see unit price even listed it’s in tiny, near illegible font under the massive bold item price, and every time I’ve point d the out to people they don’t give a shit because they aren’t going to spend 5 minutes comparing the prices of soda bottles so they can squeeze out less than a dime’s worth of savings.
Nailed it. And this is why your comment about notifying customers is also correct. Consumers barely have a choice. Everything is overpriced.
It’s all about those percentages. My favorite chips went from 60¢/oz to 85¢/oz. Clearly not worth my time in terms of absolute price difference, but that’s a 41.67% increase. If I just ignore the amount through my whole grocery trip, the difference at the checkout line is huge. It becomes worth my time very quickly.
You can explain that to people but it still won't convince them to spend any amount of time doing math in a grocery store unless they're so desperate for cash that the problem is well beyond the scope of pricing schemes.
I frequently make decisions based on ($/oz, $/g, or $/ml) unit pricing, but I also have very limited income.