this post was submitted on 24 Sep 2024
642 points (99.1% liked)

Technology

59388 readers
3706 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s
[email protected]
[email protected]
L4s
enu
642
YouTube Premium is getting a huge price hike in over a dozen countries, sparking user backlash. Some countries are experiencing hikes between 30% and 50% (mas.to)
submitted 1 month ago by ForgottenFlux to c/technology
240 comments fedilink hide all child comments
 

YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

you are viewing a single comment's thread
view the rest of the comments
[–] amorpheus 35 points 1 month ago (2 children)

The nice thing about hiking your prices by 50% is that unless a whole third of your users quit, you haven't lost anything.

[–] [email protected] 19 points 1 month ago (1 children)

you haven't lost anything

Apart from all future customers that will now choose another service

[–] [email protected] 40 points 1 month ago

That's the good thing about a monopoly. You don't have to worry about customers choosing another service.

[–] CosmoNova 10 points 1 month ago* (last edited 1 month ago)

You don't lose anything for the moment, but it might come back to bite you later regardless. Because Youtube needs to grow until the end of times but can't, it will end ugly one way or another. It's more of a symptom of a bigger problem than an isolated, 'smart' business decision.