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Peloton announces $95 “used equipment activation fee” (arstechnica.com)
submitted 2 months ago by [email protected] to c/technology
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  • Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
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[–] Donkter 23 points 2 months ago (2 children)

Peloton is designed for rich people. They don't say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you're eager to be seen as someone who spends too much money on an exercise bike.

[–] solrize 5 points 2 months ago (1 children)

Ah thanks. Though for enough $$ they could get even more status with a vintage Cinelli track bike and some Weyless rollers. I mean I'd be impressed if I saw that. Unlike with the Peliton.

[–] [email protected] 6 points 2 months ago (1 children)

That doesn't have brand status.

[–] solrize 5 points 2 months ago (1 children)

Cinelli is a much more prestigious brand than Peloton, heh.

[–] [email protected] 9 points 2 months ago (1 children)

To you. Not to the people that they're trying to impress.

[–] solrize 2 points 2 months ago

Yeah I guess I'm showing my age. Still though, there must have been other fancy bikes after I got out of highschool.

[–] saltesc 1 points 2 months ago

Jokes on them, I think lowly of people with exercise bikes. I'm on a level of pretentious they can't reach.