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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 2 months ago by [email protected] to c/technology

465 comments fedilink hide all child comments

YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] [email protected] 16 points 2 months ago (1 children)

The day adblockers don't work anymore, is the day i will never use youtube again. I have no idea how people do it. I have a friend who uses youtube to listen to music at home. Every time there is a commercial she drops everything and runs to her laptop. It's insane. Sometimes i accidentally click a link and the youtube app opens and i'm reminded that there have to be people who wait to click away these ads, every single time. It would drive me mad.

[–] kava 2 points 2 months ago (1 children)

I just pay for premium. I'd rather pay the $25 a month to never have to see an ad.

[–] TBi 2 points 2 months ago (1 children)

Yeah. Same here. It’s amazing how many people feel entitled to things for free.

[–] kava 4 points 2 months ago

Personally I prefer subscription model over ad-based data tracking model. When you get something for free, you are the product being sold. For example Facebook or Reddit. Your content (comments, media) is used to populate the site and your data is sold to advertisers.

When you pay a subscription, you are the customer. There's more incentive to create a proper service with the actual users in mind when it's a subscription model.

When advertisers are the primary customer, they will always be a priority in determining policy. So for example YouTube- longer ads and more of them.

Of course, I think Google is guilty of double dipping. We pay for premium but I'm certain they still sell our data to advertisers. For example you watch a lot of carpentry videos, they will sell a list with your name that says "likely tool buyer" or something along those lines.

But generally speaking, I never mind paying a subscription for a service. It's more honest, more clear what's going on.