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I remember it very well. You also needed a special player to play them, which only Circuit City sold. It was all cheaper than DVDs and DVD players, but obviously only if you watched it once or twice. And it was more expensive than renting it at Blockbuster.
Just a stupid idea.
Ironically the “viewable for 48 hours” is now the model for renting streamed movies using a special device. They were ahead of their time.
It’s not that ironic.
Renting used to exist, and it required you to have a dvd or vhs player. Renting on streaming doesn’t require a ‘special device.’ In fact it is the least special device needed by comparison, as you can watch on so many different devices.
48 hours was pretty common on new release rentals too, if not even less time.
Imagine if instead you needed to buy another tablet that only functioned as a video rental device. And nothing else could watch the rentals. That would be closer to reality.