A few things. People use MMOs as an example of a thing that cannot be run by users, and the FAQ calls out that this is demonstrably false. Second, there's the idea of a good and a service, and games have been happy to blur this line over the past decade and change. When you pay a monthly subscription fee, there's no question that you're paying for a service; your service ends when that month is up. The problem comes from selling you things as though they're goods but then revoking access to them at some unknown time in the future as though it were a service or lease that you had no idea when it would expire. So this campaign also demands that if you're selling microtransactions like a cosmetic mount in an MMO, you need to be able to use that mount after the servers are no longer supported, and as we've already proven, it is definitely actually possible for ordinary people to run MMO servers, even if they're hosting them for a few hundred or a few thousand people rather than hundreds of thousands or millions.