this post was submitted on 24 Jul 2024
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It's like when one of your favorite tracks from an album gets used in a commercial.
It's cool but also sucks.
Like when Plastina Mosh's "Supercombo Electronico" got used in like a Verizon commercial.
Knowing those two, they probably love the irony of a corporation paying money to use RTJ's anti-capitalistic, transgressive songs in an ad, let alone a brand like Cadillac.
But hey, it's "ju$t" money
https://en.m.wikipedia.org/wiki/Recuperation_(politics)
I'd like to think they are smart enough to not be happy about their transgressive ideas being recuperated.
That's a good point. I'm familiar with the concept, but didn't realize it had been formalized so distinctly, so I suppose you're right.
It's interesting, though, because one would think that's there's always going to be a balancing act between wanting to make your message more well known and wanting to keep it unadulterated.
You got it, Betty.
(That's a deep cut user avatar, Betty)
Eeeeeeevill Betty
Any brand willing to risk it for the biscuit by using Skullgrid in an advert is ok by me.
Band I love gets money, brand gets... confused public?
There's a cover of Aerosmith's Dream On that's sung by a scandinavian performer in that rich, deep, lush way you expect, and it sounds beautiful.
https://youtu.be/nAoCHQkQLGc
It's the typical "take a rock song and slow it down for a solo" thing they do with every song on those amateur-with-celebrity-judges talent shows, but it sounds actually natural and real instead of this generation's Aguilaran Vocal Gymnastics. But she only did it for the commercial.
I just love hearing the recent sonic commercials because at the end you can hear the unmistakable voice of Marc Rebillet (Loop Daddy) for a fraction of a second saying “wanna live free” and I get so happy knowing his music wasn’t tarnished by commercialism, but he likely made bank of that 1 second line.