this post was submitted on 11 Jul 2024
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The U.S. FTC, along with two other international consumer protection networks, announced on Thursday the results of a study into the use of "dark patterns" -- or manipulative design techniques -- that can put users' privacy at risk or push them to buy products or services or take other actions they otherwise wouldn't have. TechCrunch:

In an analysis of 642 websites and apps offering subscription services, the study found that the majority (nearly 76%) used at least one dark pattern and nearly 67% used more than one. Dark patterns refer to a range of design techniques that can subtly encourage users to take some sort of action or put their privacy at risk. They're particularly popular among subscription websites and apps and have been an area of focus for the FTC in previous years. For instance, the FTC sued dating app giant Match for fraudulent practices, which included making it difficult to cancel a subscription through its use of dark patterns.

[...] The new report published Thursday dives into the many types of dark patterns like sneaking, obstruction, nagging, forced action, social proof and others. Sneaking was among the most common dark patterns encountered in the study, referring to the inability to turn off the auto-renewal of subscriptions during the sign-up and purchase process. Eighty-one percent of sites and apps studied used this technique to ensure their subscriptions were renewed automatically. In 70% of cases, the subscription providers didn't provide information on how to cancel a subscription, and 67% failed to provide the date by which a consumer needed to cancel in order to not be charged again.

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[–] [email protected] 92 points 3 months ago (20 children)

So, a dark pattern is a design that tries to trick the user into something. But what is the word for "knowing what the user wants, blatantly ignoring it and imposing the companies will anyway"?

Example: I think YouTube shorts are a terrible format, and I find them generally irritating. So I click the X on the element in YouTube that has a bunch of side scrolling cards, where each card is one of these shorts. YouTube informs me it will hide them for 30 days and then they'll be back.

Another example, Windows Update. I've set all the group policy settings so it should never restart and update without me triggering it. But, if I allow it to download the update, then damn my group policy settings, it is going to apply that update and restart whenever it wants.

[–] pelley 13 points 3 months ago (8 children)

But what is the word for "knowing what the user wants, blatantly ignoring it and imposing the companies will anyway"?

Enshittification

[–] mke 17 points 3 months ago* (last edited 3 months ago) (7 children)

Enshittification will often involve doing things like this, yes. But as the link itself states, the actual meaning—per Doctorow's original definition—is an entire process, and a little more descriptive. These things are not the same, one is just frequently a symptom of the other.

Sorry if this comes across as pedantic, I'm in a personal quest, of sorts, to protect the original meaning because I think it's too important to lose. To anyone else reading this: please, don't use enshittification when you really only mean "the platform is doing something bad."

For the quoted behavior, I'm a big proponent of "asshole design."

[–] helpImTrappedOnline 6 points 3 months ago (1 children)

In other words, asshole design is only one part of the enshititification process.

[–] mke 2 points 3 months ago* (last edited 3 months ago)

Yeah, I think you could say that :^)

The most important things to remember about enshittification are the reasons why it happens in the first place and the particular manner in which it does, time and time again. To anyone interested in this topic, consider giving Doctorow's talk a watch. It's great, and explains all of this really well.

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