Totally. Once you see the flowers, you can't unsee it. Families are based on flower structures. Once you see and begin to know the flower structures, you'll know a sage is a mint, a hibiscus is a mallow, a manzanita is a blueberry, on and on. Fun free puzzles if nothing else.

Ericaceae is the family name. There is no alternative spelling, it was a typo on my part. (The comment above yours is edited to be clearer) Thank you for catching that. Plant family names end in 'eae'.

Thank you for the description of Vaccinium and Gaylussacia. That is super interesting, I've never heard them referred to as "true huckleberries".

Your comment points to the larger issue with common names. And I apologize if you know this, but hopefully it is helpful to folks who come across this post. Common names can be applied to two or more plants that aren't related. They are colloquial and can apply to edible plants and poisonous plants at once. Some plants have multiple common names. Some plants have no common names at all because they have no existing functional relationship with humanity. Many common names are simply adopted from the species' genera (I like this!). Common names cause confusion and muck up the clarity of botanical conversation of people across places/upbringings.

Cheers.

True or false, common names are confusing. Huckleberries are called huckleberries, regardless of family or genus. I wasn't confused, I was naive. Just didn't know that other plants were called huckleberries. Binomial nomenclature rocks.