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this post was submitted on 01 Jul 2024
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The biggest Czech website (Seznam.cz) recently changed their policy and now force you to choose between: free tier with personalised ads or paid tier with anonymous ads. Yes, you're reading it right, even if you pay, it doesn't get rid of ads, they just stop tracking you. I have no idea whether it's legal but the EU should definitely take a look.
Edit: Ok, I think they only offer you this choice when you're using an account. I tried it in a private tab and it seems I can decline personalized ads there. Does that make it legal? If yes, then they're some sneaky bastards.
IANAL, but: Gdpr only says that they cannot require you to sell your data to use a service. It does not say anything about paying with money. So this seems legal to me
The case is basically that having a non-tracking paid tier makes no difference, the free tier if it exists can't include mandatory tracking.
So they can offer a paid tier with no tracking, but they must also offer no tracking on the free tier.
That's correct. But this is only the case because of the DMA, mit the Gdpr