Addition for clarification: The "South China Morning Post"(SCMP) is a state-controlled Chinese media outlet. Sometimes they appear to publish articles like this one that are, at least to some degree, critical of the CCP, although the article increasingly reiterates the CCP's stance as you read along. The post provides a rare glimpse into the Chinese propaganda machinery, however, which is why I posted it here. In general, however, one should be very careful using this source.
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“Narrative construction and discourse building are essential if we are to effectively defend our rights and interests in the South China Sea – both in the present and in future,” Wu Shicun, founder of the National Institute for South China Sea Studies, told a seminar held in Hainan province last week.
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Without naming any country, Wu said China faced “an increasingly arduous battle over public perception and opinion”, adding that “rival claimants” were “stepping up cooperation with extraterritorial forces in the study of historical and legal issues” concerning the South China Sea.
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Beijing lays claim to much of the South China Sea, citing historic activities and records in support.
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Its claims were rejected by the Permanent Court of Arbitration at The Hague in 2016 in a case filed by the Philippines.
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Beijing has dismissed the Hague ruling as “null and void” and continued to build up its infrastructure and troop presence in the South China Sea. But the Philippines and other claimants – which include Vietnam, Malaysia and Brunei – along with the United States and its allies have repeatedly urged China to abide by international law.
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Yi Xianliang, a former ambassador to Norway who previously served as deputy director of the foreign ministry’s boundary and ocean affairs department, also spoke at Tuesday’s seminar and dismissed the 2016 ruling as a “bad joke”.
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But Yi warned “we have to ask why the ruling is flawed” and ask if it “will happen again and how we can prevent it from happening again”.
Now that's just the "create casus belli" from the Crusader Kings playbook.