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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 4 months ago by [email protected] to c/technology

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] [email protected] 2 points 4 months ago* (last edited 4 months ago)

If you’re not actively blocking connections to their servers (by any number of means) it doesn’t matter whether you consciously give them money or not.

There is so much third party tracking in apps and websites that it’s really got to be at the network level. They make bank by tracking you and selling that data for profit.

I’ve been Google-free for months now and so far the only inconvenience has been ReCAPTCHAs not loading, but that’s limited to just a handful of websites that I don’t care enough to use in the first place.