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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 4 months ago by [email protected] to c/technology

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] CobblerScholar 5 points 4 months ago

Oh sure servers do cost money but Google wants to have their cake and eat it to with the creators that make people actually want to use the site despite all their bullshit. Changing standards of what is and isn't not acceptable coming from the top has made every creator dance and squirm to escape the very real eventuality of having weeks of work mean nothing. Google doesn't respect the people making the product they are selling so I refuse to respect the bill they try to send me