Enshittification

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What is enshittification?

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source

The lifecycle of Big Internet

We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.

Embrace, extend and extinguish

We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.

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YouTube is experimenting with server-side ads (lemmy.world)

submitted 2 weeks ago* (last edited 2 weeks ago) by Dju to c/enshittification

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[–] HexesofVexes 22 points 2 weeks ago (3 children)

Creation of a derivative work without author's consent solely for the purpose of monetisation - sounds legally dubious to me as you couldn't claim fair use.

[–] billiam0202 18 points 2 weeks ago (1 children)

You think Google didn't already think of that? From Youtube's ToS:

Right to Monetize

You grant to YouTube the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access). This Agreement does not entitle you to any payments. Starting November 18, 2020, any payments you may be entitled to receive from YouTube under any other agreement between you and YouTube (including for example payments under the YouTube Partner Program, Channel memberships or Super Chat) will be treated as royalties. If required by law, Google will withhold taxes from such payments.

[–] HexesofVexes -1 points 2 weeks ago (1 children)

Displaying ads on or within - definitely

Modifying content and distributing the modified content? That's a trickier one.

[–] [email protected] 1 points 2 weeks ago

It really isn't

[–] Crashumbc 7 points 2 weeks ago (1 children)

Nice thought, but precedence has been around 80 plus years with TV ads...

[–] HexesofVexes -1 points 2 weeks ago (1 children)

Not technically true - the movie reel itself wasn't altered.

It was swapped out for ads, and the same is true for digital formats. Here, they'd be actively modifying and distributing a modified file.

[–] Crashumbc 2 points 2 weeks ago (1 children)

TV companies actively edit parts of the movie out constantly.

[–] HexesofVexes 1 points 2 weeks ago

Yes they do, they skip parts definitely.

[–] AdrianTheFrog 3 points 2 weeks ago

From the average viewer's perspective, it hasn't changed from before, unless you're using an adblocker. And as youtube wasn't sued before, I doubt they will be now.