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They’re still jerks about it in stores. To keep you from easily comparing products they’ll offer the unit price per oz for one box, then give you the unit price per lb for the other. So they make you do the math, and I’m sure plenty of people just skip that and buy the larger size.
That’s against regulations if you live in a unit price mandated state. You can report misuse of unit price labeling to your State Director.
According to NIST SP 1181, under Consistency of Units and Measure:
Looks like I’ve got some reporting to do.
Costco do this too, at least in my area in California. They price some canned drinks per fluid ounce, and others per can. Really annoying.
I used to see Walmart do it too, but I think they've gotten better.
They do this here in the UK too but because we use the metric system now you just add or take away a zero. It registers in your awareness but you don't need to go away and install an app on your phone in order to convert it.
The challenge in comparison is more due to different sized packages than unit of measurement. If one brand makes packages in 8, 11.5, and 14.2 ounces, and a competitor makes 6, 9.5, and 12.7 ounce packages, it would make most break out a calculator to compare them when exclusively labeled by package price.