MoreWrite

110 readers

1 users here now

post bits of your writing and links to stuff you’ve written here for constructive criticism.

if you post anything here try to specify what kind of feedback you would like. For example, are you looking for a critique of your assertions, creative feedback, or an unbiased editorial review?

if OP specifies what kind of feedback they'd like, please respect it. If they don't specify, don't take it as an invite to debate the semantics of what they are writing about. Honest feedback isn’t required to be nice, but don’t be an asshole.

founded 1 year ago

MODERATORS

[email protected]

Is this a thing? UX is the new brand (awful.systems)

submitted 7 months ago* (last edited 7 months ago) by [email protected] to c/[email protected]

8 comments fedilink hide all child comments

I just read Naomi Klein's No Logo, and despite being so late to that party It's not hard to imagine how big an impact it had in its time at identifying the brand being the product more than the things the businesses made (*sold).

Because I'm always trying to make connections that might not be there, I can't help think we're at a stage where "Brand" is being replaced by "UX" in a world of tech where you can't really wear brands on your shoulders.

We're inside the bubble so we talk in terms of brands (i.e. openAI) and personalities (sama), which are part of brand really, but outside of the bubble the UX is what gets people talking.

When you think about Slack doing their AI dataset shit, you can really see how much their product is a product of UX, or fashion, that could easily be replaced by a similar collection of existing properties.

As I write this, I already wonder if UX is just another facet of brand or if it's a seperate entity.

Anyway, I'm writing this out as a "is this a thing?" question. WDYR?

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 4 points 7 months ago (1 children)

yes, still very much in that zone too. The web has been design system'd to death. I don't think you can even find out what the thing is via the site now, I guess that's a big part of my ranting, that they really don't want to assert what it is too clearly. Hence the "but it's so easy to use" being the brand.

[–] [email protected] 9 points 7 months ago (1 children)

https://mathstodon.xyz/@sc_griffith/110749575739905416

[–] [email protected] 6 points 7 months ago

lol holy shit that was you?! I saw that ages back and laughed my ass off at it