this post was submitted on 12 May 2024
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Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food "as a rare treat," he told CBS MoneyWatch. "Nothing has made me cook at home more than fast-food prices."

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

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[–] CosmicCleric 6 points 6 months ago (1 children)

You're not wrong, but I'm still betting that stuff you buy from the supermarket and cook at home will be healthier than what's cooked at a fast food joint.

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[–] [email protected] 4 points 6 months ago* (last edited 6 months ago) (1 children)

if by "stuff" you mean actual fresh produce, fruit, and even meat, then yes you're right-- i'm talking about the prepackaged shit in a flashy red/yellow themed bag/box, which is as close to fast food as you can get without being fast food. that's what people are switching to if/when they ditch the drive thru

[–] [email protected] 2 points 6 months ago* (last edited 6 months ago)

The biggest issue is breaking the habit - when people are building new habits, some portion are going to make healthier decisions (Though you're right, some will continue doing the next lowest effort option)