Recently, in [email protected], I configured the episode discussion bot to create posts using the poster art of the show rather than just an empty discussion post as a bit of an experiment about the effect of images. I don't have hard analytics to dig into, but I have noticed that the episode discussion threads have garnered significantly more votes when they have images, and a small increase in comments. Though, the additional comments are usually just wandering folks instead of people that stick around and engage.
I still don't let fanart in either the main anime nor manga community because it would too quickly spiral out of control. There is simply too much fanart in existence for these things. Instead, I limit it to official art only, which usually means teasers/posters/trailers. In the manga community, there is a bit of a special case in that I do allow fanart of a series if it was done by a different published author (not just some random pixiv user). This happens sometimes when a series ends and you get other authors drawing commemorative art for it.
It also depends on the community a lot. The anime community on lemmy ([email protected], shameless plug) has been super chill overall. I think it's in large part due to the lemmy userbase skewing older than your average social media user.