I think he was being sarcastic, playing with words. Meaning, that you trade in time, runtime and memory and get nothing in return :D so a pretty bad trade haha.
Of course it's worse, I mean, that was the point of this blogpost, wasn't it? :p It's just a (long) joke.
Can somebody "translate" or rephrase the headline for me? I kinda have troubles sometimes reading headlines in English, they just don't make any sense to me. When comparing German headlines (my native tongue), I guess the reason for that is heavy usage of ellipses(?)