Because it's a real problem. I have a decently bright LCD TV, but i live in an apartment, and my living room has a lot of windows in it. I don't think this is an unusual situation. If i had a basement with a theater room, then sure, brightness wouldn't matter so much.
I just feel like a OLEDs are good at one thing - color reproduction. But they're worse at literally everything else including cost.
I think the word "data" also supports the theory that this is actually about training data for LLMs rather than ad revenue. If it was actually about 3rd party apps, then why not just require all apps to feed the ads? But according to the Apollo developer, there wasn't even a way to fetch the ads through the API.
I think spez saw what OpenAI/Microsoft were accomplishing using parsed data and got dollar signs in his eyes. The irony is that OpenAI probably already ripped every comment off Reddit up until now, and don't really need more going forward.