Because it still puts men on top in most ways, even while it hurts them too.
And it definitely applies to all western societies.
You can see it in this very story. "Men are strong, they don't need help. Women are weak and emotional, that's why they need support." Yeah, it's devastating for men in this situation, but it's the same logic which makes people say men are natural leaders or whatever.
Wrong, this is something almost universally acknowledged in feminist circles.