Yes. I have had many dreams where I'm actively reading something, I'm texting somebody, there's a weird newspaper headline, the sign was wrong and gave me bad directions, etc.and I very clearly remember reading literal text and writing too.
I don't know where that "you can't read in dreams" thing came from (The Simpsons?) but it's bullshit.
At the time, they gave better results and the clean and simple design got right to it without all of the BANNER! BANNER! HONK!HONK! of the competitors.
They had ads, but they were just text links that said they were ads and weren't playing games with rankings based on who bribed them.