I don't really get this point. Of course there's a financial motive for a lot of software to work well. There are many niches of software that are competitive, so there's a very clear incentive to make your product work better than the competition.
Of course there are cases in which there's a de-facto monopoly or customers are locked in to a particular offering for whatever reason, but it's not like that applies to all software.
Then we're very far away from the 21st century though.