Not necessarily by bots, but a lot of product-related articles - say, "What's the best washing machine?" or "What's the best hot wire cutter?" or anything like that - will have multiple near-identical articles across multiple websites with links for each product generating a kickback for the author. Whereas Reddit was just people talking.
Articles like that are probably starting to be written by AI for sure though. You could write an article on every type of product that way, and get kickbacks from all of them, all while depriving people of actual useful info. Woo, innovation!
You're basically describing the concept behind web3, but that's a dirty word now due to greed from capitalists and environmental concerns from... environmentalists. (The environmental concerns being reasonable concerns, but they're often overstated / people think it's all as bad as Bitcoin.) Web3 could've meant seizing the means of entertainment production by the people producing the content. Maybe it still can, but it doesn't look like it.