this post was submitted on 20 Dec 2023
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Apple to stop selling its latest smartwatches after losing patent case to rival that says 'even the world’s most powerful company must abide by the law' (fortune.com)
submitted 11 months ago by L4s to c/technology
9 comments fedilink hide all child comments
 

Apple to stop selling its latest smartwatches after losing patent case to rival that says 'even the world’s most powerful company must abide by the law'::Sales of the Apple Watch Series 9 and Ultra 2 will be halted on the company’s online store on Dec. 21 and at its physical retail locations beginning on Christmas Eve.

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[–] jordanlund 15 points 11 months ago (1 children)

I wasn't aware that they actually LOST the case, just that it was "disputed". Wow.

Pulse oximeters retail for about $20, they couldn't just settle? Offer them back $10 to $15 per watch sold?

[–] [email protected] 7 points 11 months ago (1 children)

I believe the company didn’t want to license or settle because they are producing their own smart watch, but I don’t remember where I read that.

[–] lobsticle 4 points 11 months ago* (last edited 11 months ago) (1 children)

I wonder if they're a publicly traded company. Given the choice between this company trying to compete in the marketplace against Apple versus a guaranteed revenue stream from licensing and royalty fees (and likely a lucrative one at that), I'm pretty sure I know which the shareholders would pick. If this company ends up doing the former and going under, I can just smell the shareholder lawsuit that would ensue.

[–] [email protected] 3 points 11 months ago

They are public, NASDAQ: MASI

Stock price $116.75, YTD down 20.05%

[–] ImTryingLemmy 11 points 11 months ago* (last edited 11 months ago) (1 children)

Great marketing in the leadup to Xmas. It worked on me, I wanted to get my wife an apple watch for the holiday and when I saw this news I pulled the trigger instantly.

Nice timing, Apple. You dicks.

[–] LemmyTryThisOut 1 points 11 months ago

Apple throwing a tantrum as a holiday FOMO marketing scheme. A new low.

[–] Boiglenoight 9 points 11 months ago (1 children)

Hey, the system worked.

[–] [email protected] 1 points 10 months ago* (last edited 10 months ago) (1 children)

The cracks have been forming for a while now.

The big megacorps have been infighting. We've been seeing the signs of their implosion from miles away.

Now we see even Titans bleed. Nothing can stop the collapse now.

The question is what will emerge from the ashes?

[–] Boiglenoight 1 points 10 months ago

The Apple Watch Series 9S