Getting the User to switch to it is.
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People really underestimate how incredibly difficult achieving a 'network effect' in order to reach scale of users. Twitter is a really simple application, but the audience/user base is hard to replicate.
It reminds me of so many solo devs who want to build a startup app/SaaS and they estimate 'If I hit 100,000 users, then I'll make x amount of revenue, so I'll charge $5 a month'...when in reality just getting to 100 users a month will take an incredible amount of effort (or advertising money).
For example, Tik-tok spent millions advertising their platform - giant billboards in Times Square, digital ads all over Instagram, Google, etc....just to get traction and create a network effect.
Getting users to change their behavior is always the hardest part
Christopher Bouzy gained me as an admirer when he predicted Democrats would keep the House in the Midterms, and appeared to be right, except he kept saying it, even after it was obvious to everyone else, including laypeople, that wasn't going to happen, and it didn't.
It was during this time, I started looking into the guys older tweets, and realized he's not all that stable of a person (which this article confirms without a shadow of doubt), and even though he's got the best of intentions, I'm not interested in his Social Network.
I'm sticking with Mastodon and Lemmy for the moment, and will stay with them until they are no longer useful.