this post was submitted on 21 Jun 2023
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Secret Invasion uses AI for its opening credits, as Marvel sinks deeper into the pit of devaluing art and VFX

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[–] simple 18 points 2 years ago* (last edited 2 years ago) (1 children)

I looked at it out of curiosity and wow. Some shots look good, but some shots look like ass, and it's all so blatantly AI generated. I'm surprised Marvel would go for this rather than pay professionals to do it right.

[–] justhach 3 points 2 years ago

You're suprized? Really? After the shit CGI they put out in She Hulk?

[–] Melon 11 points 2 years ago (3 children)

I think they were hoping to lean into the uncanny valley of AI art to cause a sense of imbalance/discomfort to fit the whole secret invasion theme. And of course save a boatload of money along the way.

I'm not necessarily against it as a concept 'cause I think art will survive AI as it survived digital painting, photography, and loads of other revolutions before. But it really is kind of a slap in the face to the artists that got Marvel where it is today.

[–] [email protected] 5 points 2 years ago

I liked it. They used the issues of AI generated images to their advantage. Like the flickering, which everyone is trying fight with, really showed that skrulls can be anyone anywhere. As you said it shows the uncertainty and chaos which is happening

[–] DrYes 2 points 2 years ago

i'm sure the people who created this intro think of themselves as artists and were hired as artists, and rightly so.

[–] [email protected] 1 points 2 years ago

I've not seen it yet but the first thing I said when someone told me was "yeah, that makes sense for secret invasion"

[–] khan_shot_1st 4 points 2 years ago

I don't hate the concept. Can't help but think it'd look way better if a human animated it.

[–] [email protected] 4 points 2 years ago

I just started watching the first EP and as soon as the opening credits started, I thought to myself hmm this looks really AI generated. While I have no qualms with AI generated material, they are going to have to get a lot better before it is ready for production, IMO.

[–] [email protected] 1 points 2 years ago

it just kind of a shame there is a whole realm of artist looking for their big break available for these studios who can churn out fantastic work. Only to be brushed away by what seems like mediocre AI. Then again concidering Marvels treatment of artist, id say they are better off.