As much as I love the brand, this was just obviously going to happen. It always happens, it's the eventual outcome. All that is needed is one middle manager wanting to get an extra bones to come up with some short sighted idea that will make a little extra money in the short run and possibly bankrupt the company in the long term.
See Boeing, see Intel, see....
The only way to not have this happen is to get open source hardware. The open source eco system is amazing already but we need more focus on that, hardware. CPU's, Computers, printers, phones, everything