For what it is worth, Nestle is notoriously known for being aggressive as well. To the point where it's IMHO not a good alternative either.
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Absolutely agree, fuck Nestle.
Yeah, for all chocolate I'd highly recommend buying something local, or small-scale business. The same goes for most food products, as much as possible.
You seriously recommend Nestlé? One of the most evil companies out there. If any deserves to get a boycott, it's Nestlé.
Boycott USA, buy Nestlé and Spotify!
To replace M&Ms, you suggest fucking Smarties?
I have never once wanted M&Ms and been happy to find that all I had left were smarties.
Edit: apparently, smarties in the US are nothing like smarties elsewhere.
I don't like neither of them TBH. But it's the closest non-US alternative (which is the purpose of this list). I think Kraft-owned companies have various alternatives in different countries as well. Personally I'd go for small-scale local chocolate companies. More expensive, but in my experience better tasting and often less unhealthy (you actually get "dark chocolate" with less than 50% sugar and more than 50% cocoa).
I posted that thinking it was US smarties, which are slightly-sour chalky candies. Smarties from elsewhere look like a reasonable replacement for M&Ms, ethics and quality notwithstanding (because Nestle)