Nobody outside the company has been able to confirm whether the impressive benchmark performance of OpenAI's o3 model represents a significant leap in actual utility or just a significant gap in the value of those benchmarks. However, they have released information showing that the most ostensibly-powerful model costs orders of magnitude more. The lede is in that first graph, which shows that for whatever performance gain o3 costs over ~$10 per request with the headline-grabbing version costing ~$1500 per request.
I hope they've been able to identify a market willing to pay out the ass for performance that, even if it somehow isn't over hyped, is roughly equivalent to an average college graduate.