Oh come the fuck on with this. It's a quadrotor, but with even more axis of failure. Cyclorotors are not new, we've been using them on ships for ~100 years and on experimental aircraft since at least the 90s.
I will give this company credit though, they do have a tech demo that can fly. It's teensy, but it does look like they've actually done some amount of novel engineering to get this working.
Every time I see one of these new "air taxi" things, I play a little game with myself: "Is this more capable than a helicopter?". Thus far the answer has always, invariably, emphatically been no. Helicopters! They're already more than dangerous enough. Stop trying to make them even flimsier.