The Criterion Collection, a beloved film distribution company, was questioned by cinephiles this week because of their new deluxe box set.
Last week, Criterion announced a new collection, called CC40, which includes a box set of forty films. The films were chosen based on popular picks in their Criterion Closet series, in which actors and filmmakers choose five films from their film library to take home with them. The box set, which also includes “hundreds of hours of supplemental footage,” retails for $640, and arrives in November.
Reactions from Criterion fans varied. On the positive side, some suggested this could be a great resource for those looking to get into film, the box set serving as a film syllabus of sorts. Others noted this could be a good product for those who don’t know which films to watch or buy, as the choice has already been made for them. Some were simply excited by the news of a new Criterion release.
Many others were less than thrilled. The most common question asked by Criterion-heads was: “who is the audience for this box set?” Cinephiles noted that dedicated Criterion fans are likely to already own many of the films in the box set, while newcomers might not be inclined to drop $600 on movies if they’re just getting into film. “This is an incredible set for someone who has never bought a Criterion disc but now wants to spend several hundred dollars on them at once,” one user joked on X.
Others questioned the content of the box set. Many were shocked to see that none of David Lynch’s films were included in the collection, and legendary Japanese filmmaker Akira Kurosawa was another omission bemoaned by fans. Some suggested that the curation of the collection seems “random,” noting that there appears to be little connection between the films.
Much of this criticism comes down to the question of audience, and how this collection might shift Criterion’s intended market. There is a sense of gatekeeping here in terms of who can—or should—get to own Criterions. “Feel like this set is for people who never heard of the Criterion Collection until their favorite celebrity did a closet video,” one X user noted, delineating a distinction between cinephile and celebrity stan. On Instagram, one user suggested the box set is intended for holiday shoppers, perhaps answering the marketing question.
I was also puzzled by this release, but came to the conclusion that it probably makes a lot of sense for libraries and schools. For consumers? Not so much. On top of the reasons mentioned in the article, I like individual releases. I feel like the custom cover art and essay booklets is a lot of what you're purchasing when you drop money on a Criterion. And they fit nicely on my shelves.