this post was submitted on 12 Jul 2023
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Tenacious D

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Pick of Destiny is a great movie, it's ridiculous and stupid and that's part of why I love it. But how did a Jack Black movie fail? especially only 3 years after school of rock

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[–] Llamajockey 5 points 2 years ago (2 children)

Back when it came out I don't remember any marketing for the movie and any marketing I did see was very immature (farts and weed)

Looked up some dates on Google: it premiered alongside 007 Casino Royale (opened a week before I think) and with Denzel Washington's Dejavu opened the same day. Pursuit of Happiness opened a week or two after.... so tough competition at box office.

[–] NakariLexfortaine 4 points 2 years ago

The marketing I saw mainly kicked up around the same time as late-night "stoner comedy" was starting for the night.

Even with Jack Black, that was late-night adverts during adult time blocks. That's hitting a certain niche that, while they might be loyal, aren't going to be putting masses of asses into seats.

[–] TheSpermWhale 2 points 2 years ago

Poor marketing is the only thing I could have thought of, as coming off the back of School of Rock, a music themed Jack Black film should have been box office gold