The photograph for the cover of "Sgt Pepper's Lonely Hearts Club Band" was taken at the studio of photographer Michael Cooper in the Chelsea section of London. The cover was designed by the pop artists Peter Blake and Jann Haworth, based on an ink drawing by Paul McCartney. Directed by Robert Fraser, 59 cut-outs and 9 wax figures were used, with each Beatle picking some of the images to put in the collage. John Lennon wanted to include Adolf Hitler, but the other Beatles vetoed the idea. Mahatma Gandhi was also left out because record executives feared a backlash from the lucrative Indian record-buying market. The final cost for the photo would be £3000, making it the most expensive album cover ever shot at the time.