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Apple crushes creativity and its reputation in new iPad ad (www.theregister.com)

submitted 6 months ago by 0nekoneko7 to c/technology

84 comments fedilink hide all child comments

The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine's unstoppable force.

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[–] TheGrandNagus 12 points 6 months ago

It's because they're trying to instill in your mind that you're getting into an ecosystem. A way of life, even.

"XYZ on the iPhone" just makes it sound like an appliance.

"XYZ on iPhone" makes it sound like it's an ecosystem. An experience. Something to be part of.

It's a very deliberate (though subtle) marketing choice that I believe impacts how people view the brand.