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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

submitted 4 months ago by [email protected] to c/[email protected]

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[–] jqubed 90 points 4 months ago (3 children)

“We’ll be very thoughtful about how to absolutely maximize our profits from this”

I mean, they’ve already been getting revenue from product placements in their sports games, many of which sell at or near AAA prices already.

[–] halcyoncmdr 46 points 4 months ago (4 children)

To be fair, advertising in sports games is essentially expected. Advertising is all over the place in real world sports.

We all know that's not what EA is talking about here though. They 100% are trying to figure out how to get that sort of advertising into other shit where it doesn't fit well. You know they'd put real world ads into a single player Star Wars game right now if they could get away with it.

[–] joekar1990 21 points 4 months ago (1 children)

It’s like how product placement in movies started off super small. Now sometimes it just fucking smacks you in the face where you think is this movie legitimately just an ad?

[–] TheBat 6 points 4 months ago

What do you mean? Sips Corona

[–] [email protected] 3 points 4 months ago (1 children)

I was always wondering how much money shooters set in modern times like BF\COD get from weapon manufacturers and army. It's both an ad for service and a shooting range with a touch of competition.

[–] [email protected] 7 points 4 months ago

IIRC, the US military does not ask for much in money terms, but you can't show it in a negative light. That's why most games become thick with propaganda.

[–] jqubed 3 points 4 months ago

“Yousa enjoy Coca-Cola”

The cantina in Mos Eisley is now a Starbucks

[–] jqubed 1 points 4 months ago

Yes, I’m just surprised it’s taken them this long to go from ads in sports games to everywhere else

[–] [email protected] 8 points 4 months ago

lol, that sentence was my first thought, too. Thoughtful about WHAT?

[–] [email protected] 4 points 4 months ago

But how else can they guarantee infinite growth to their shareholders? Won't someone please think of the poor shareholders???