this post was submitted on 10 May 2024
471 points (98.8% liked)
PC Gaming
8800 readers
658 users here now
For PC gaming news and discussion. PCGamingWiki
Rules:
- Be Respectful.
- No Spam or Porn.
- No Advertising.
- No Memes.
- No Tech Support.
- No questions about buying/building computers.
- No game suggestions, friend requests, surveys, or begging.
- No Let's Plays, streams, highlight reels/montages, random videos or shorts.
- No off-topic posts/comments, within reason.
- Use the original source, no clickbait titles, no duplicates. (Submissions should be from the original source if possible, unless from paywalled or non-english sources. If the title is clickbait or lacks context you may lightly edit the title.)
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
“We’ll be very thoughtful about how to absolutely maximize our profits from this”
I mean, they’ve already been getting revenue from product placements in their sports games, many of which sell at or near AAA prices already.
To be fair, advertising in sports games is essentially expected. Advertising is all over the place in real world sports.
We all know that's not what EA is talking about here though. They 100% are trying to figure out how to get that sort of advertising into other shit where it doesn't fit well. You know they'd put real world ads into a single player Star Wars game right now if they could get away with it.
It’s like how product placement in movies started off super small. Now sometimes it just fucking smacks you in the face where you think is this movie legitimately just an ad?
What do you mean? Sips Corona
I was always wondering how much money shooters set in modern times like BF\COD get from weapon manufacturers and army. It's both an ad for service and a shooting range with a touch of competition.
IIRC, the US military does not ask for much in money terms, but you can't show it in a negative light. That's why most games become thick with propaganda.
“Yousa enjoy Coca-Cola”
The cantina in Mos Eisley is now a Starbucks
Yes, I’m just surprised it’s taken them this long to go from ads in sports games to everywhere else
lol, that sentence was my first thought, too. Thoughtful about WHAT?
But how else can they guarantee infinite growth to their shareholders? Won't someone please think of the poor shareholders???