this post was submitted on 04 May 2024
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[–] Mango 56 points 6 months ago (4 children)

Anyone wanna tell me what publishers do and why anyone does business with them?

Afterwards, who wants to crowdfund a super generic 'just gets the job done' publishing company that touches nothing else?

[–] [email protected] 33 points 6 months ago (1 children)

They fund game development where the studio can't afford to, and advertising which makes the difference between being an overnight success, and disappearing onto page 37 of an app store where it will never be seen again.

Like, sure, you don't need them, but the big indie games who made it without them are the exception to the rule.

[–] ObamaBinLaden 30 points 6 months ago (1 children)

I sort of work in the industry so I feel like publishers are pretty important in getting your game out there. You, as a developer, want to focus your energies in making the best game possible. To make a game successful, there is a whole gamut of tasks which are necessary but are a pain to do such as finding a QA team, finding someone to do localisation, porting your game to other platforms if needed, marketing, and in a good bunch of cases providing funding.

The last part is where things get ugly. Because publishers are the ones who are giving you the money to complete your game, you are naturally beholden to the timelines and goals that they set. Good publishers listen to the developers because good games make good money. Then there are fucks like Sony management here and whoever was at embracer group who have never played a game in the last ten years and are in the position because of their MBA degree. There are a bunch of decent publishers out there like Devolver but naturally they are going to be picky with their titles. For the vast majority, going with whoever is going to give you the money and support is the way forward.

[–] BluesF 17 points 6 months ago (3 children)

They find funds and provide marketing, which is astonishingly expensive. I'm not in games, but I do work in a marketing adjacent function. The budgets needed even to do very small marketing exercises are really unbelievable. Campaigns exceed my yearly salary regularly, and we are not doing anything like consumer marketing which I imagine is significantly worse.

Not to justify publisbers' behaviour, but this is partially why they have such stringent demands, I suspect. I assume they are getting some kind of funding or something from the PSN connection, which funds both the game and the marketing needed to make it a success.

[–] [email protected] 4 points 6 months ago

So PSN gives them the money needed to make up for the damage caused by PSN?

[–] Mango -1 points 6 months ago (1 children)

Imagine a publisher established on actual good will though.

[–] Duamerthrax 6 points 6 months ago

Visibility bias. Bad news makes headlines faster then good news or "everything's fine" news. New Blood hasn't done anything fucked and everyone seems fine with them for instance.

[–] ASeriesOfPoorChoices 0 points 6 months ago

I love how your claim to fame is being ignorant about the gaming industry, and being on online forums all the time.