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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 7 months ago by ForgottenFlux to c/technology

425 comments fedilink hide all child comments

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] TwilightVulpine 18 points 7 months ago (3 children)

Windows 11 made my girlfriend's laptop so slow, even she asked me to install Linux, and she is not even a techy type.

[–] [email protected] 8 points 7 months ago

Nature is healing!

[–] ArtVandelay 3 points 7 months ago

I installed pop os and libre office on my wife's laptop not long after Pop was released, and by now I don't think she would know what to do on Windows or Mac. So proud of her.

[–] [email protected] 3 points 7 months ago* (last edited 7 months ago)

I installed Mint for my elderly mom a couple years ago, because Windows 7 was EOL and even 10 would've been too slow (had an experience with an involuntary upgrade on our family laptop years earlier).