this post was submitted on 07 Jul 2023
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Technology

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-22
Lemmy advertising model - thoughts (self.technology)
submitted 1 year ago by architect to c/technology
42 comments fedilink hide all child comments
 

We should think about the advertising model before its too late and it gets shoved onto us. I think each community should get its own advertiser and they get a stick post on each post which is limited to 300 chars and one url.

Its simple, non intrusive and we can make it a bidding. 80 % of the proceeds should go to the maintenance of the instance, 20 % should go to the moderators of the instance.

Would warner brothers want this for 100 $ on movies ? I think so ..

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[–] [email protected] 3 points 1 year ago* (last edited 1 year ago)

A lot of Mastodon servers are run like that. It generally works if you run a instance as a community and not a catch-all general purpose one as then you will have a smaller dedicated group of members willing to subsidize the un-avoidable lurkers and free-loaders. This is like those "Free2Play" games that are massively profitable despite having no ads and are free to download if you want think about it in capitalist terms.

In the end it isn't terribly expensive to run a Lemmy instance or any online service. Facebook and the other ad companies spend most of their revenue on user tracking and advertisement infrastructure which is super wasteful as it is just done to attract more advertisers... basically a snake eating its own tail.